After 7 years working in the Utah tech industry, I felt unsatisfied with my career trajectory. I was unmotivated and didn’t feel like I was making a difference in people’s lives, which is something that has always been important to me!

The Drive

I decided to pivot, taking a leap into the entrepreneurial world of franchising. I had the unique opportunity to watch my brother take his own franchise concept of Marco’s Pizza, and grow it into a successful brand here in the State of Utah. With that experience, I witnessed his euphoric highs and bottomed-out lows of building that business. I saw how much grit and tenacity it took to withstand the many roadblocks that come with any new venture. And I saw what it really took to be successful with franchising. As wild as it sounds, I wanted a piece of that.

Having that entrepreneurial drive is only a small portion as to the “Why” I decided to partner with Nora Mental Health. The main reason came down to a few key points:

  • Passion for Mental Health
  • Dr. Cullen Hardy
  • The Brand
  • The Culture

Passion for Mental Wellness

Throughout my life, I have had my own mental health struggles. Truthfully it’s a tricky thing to navigate and overcome – but I will spare you the details. However, From these difficulties has grown an advocacy for therapy and a prioritization of one’s personal mental health.

I believe that your mental health should always be as important as your physical health. Obviously, this should go without saying but the unfortunate reality is that many people simply don’t subscribe to this thinking. But you know what? That’s ok. I think over time, more and more people will come to recognize how critical it is to prioritize your mental well-being.

In that same breath, meeting with different mental health counselors for cognitive therapy has changed my life. Period. I cannot express the gratitude I feel for the marriage and family therapists, social workers, and mental health counselors that I have had the opportunity to connect with over the years. Undoubtedly, each of them has individually taught me principles that have transformed me into a better person, while simultaneously improving my personal mental state!

Dr. Cullen Hardy

I had the opportunity to meet many different franchise owners and directors from a myriad of concepts. I can honestly say that Dr. Cullen Hardy was by far the most impressive, professional, and friendly.

We clicked immediately.

The main driver behind this was Dr. Hardy and I are aligned on our motivation and passion behind what we want to accomplish with the mental health field. Honestly, we both recognize that many therapy clinics and private practices do not provide the kind of therapy that promotes the highest quality of mental health for their clients. We wanted to create a culture and brand that had one singular goal: Making mental health better.

The Brand

My initial impression of the Nora brand embodied passion, integrity, and quality. After months of research and investigation, this impression continued to hold true. Dr. Hardy continued to exemplify those traits and that brand.

This has never wavered.

Dr. Hardy has shown me that integrity is at the forefront of all that is done at Nora. He exemplifies passion by the way he has practiced his own therapy and the clinics he has built. Finally, he has shown that high quality therapy is the top priority at Nora.

That is the kind of brand I wanted to be a part of.

The Culture

The culture at Nora Mental Health cannot be overstated. It’s what sets Nora apart from any other mental health franchise or clinic.

The culture is founded on it’s six C.A.R.I.N.G core values:


These core values are all-encompassing to what a client would want to feel when seeking help at our clinics. They’re what ANY therapist would want to have when working for our clinic. And they’re what drive the positive culture at Nora Mental Health.

Don’t believe me? Check this out!


These are just a few reasons why I decided to partner with Nora Mental Health. I firmly believe that we provide the best mental health in the industry.

But don’t take my word for it, see for yourself!